Two out of many options available for search at Google, I find site: and link: options very handy. They represent value addition to the basic service of text search. Such things come from better understanding of how the user is going to use the basic service. The value addition requires only incremental work over and above the basic search technology.
Another example of value add is VMware Virtual Center. There is only so much to be added once the basic virtualization is established. Competition has caught up with it, too. Value add is what keeps the pioneers ahead in the game. That's where there scope for significant creativity, which again no surprise, comes only from the better understanding of the user environment. Research into such things is one of the open secrets of any vibrant product development organization.
What is interesting to observe is what such organizations do once they have realized the peak of creative thinking and exhausted most imaginable ideas... Do they start looking for new product ideas? Are those new ideas always related to or synergistic with the existing products?
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